Being a realtor can be extremely profitable and rewarding. However, if you would like to be a highly successful realtor in the southern California area, then you need to know how to get clients and close deals in an optimized way. Here are some great tips for doing these things. If you use these tips, then it can help you to become a much more successful realtor.
Use Social Media
When social media is used correctly, it can be extremely powerful. You can use social media to advertise your services, to speak about real estate, to look for people who need a realtor, etc. Essentially, if you use social media correctly, you can position yourself as an expert in the real estate field. Social media platforms such as Twitter, Facebook, Youtube, and even Snapchat can all be used effectively to raise your profile as a realtor and to help you get clients.
Create a lot of Business Cards and Hand Them out Regularly
A business card is essentially a portable advertisement for your services. If you have a professional looking business card, and if you can whip it out and distribute it at a moment’s notice, then this is going to help you. The more people you give your business card to, the more people will know that you are a realtor, and that you are ready to help them with their real estate needs.
Ask your Friends and Family to Refer You
Many people need realtors every year. So, there is a good chance that your friends and family members will know people who need a realtor. If you ask your friends and family members to refer you to their friends, then this can go a long way toward helping you obtain new clients. You can even give them a reward for doing so, such as a small monetary compensation.
Create a Sense of Urgency
You can doing this by placing a deadline line on the deal. The benefit of a sense of urgency is that it incentivizes prospective buyers to make up their minds faster. This is good for closing deals because if the clients are serious, then they will most likely decide to buy faster. If they are not serious, then they will walk away faster. Both of these scenarios are desirable. If there are other bids on the home, then it is definitely advantageous to inform prospective buyers about this. This too creates a sense of urgency.
Have Good Responses Ready for Objections
For example, if the prospective buyers are saying the price is too high, you should be ready with your justification for why the price is too high. This could involve other homes on the street selling for that price, great schools in the neighborhood, high quality materials used in the construction of the building, etc. If the seller is saying the bid price is too low, then you should also have your responses ready: the market is down, there aren’t a lot of buyers right now, etc.